Modern Dating: Rewriting the Rules

In this modern age of dating, it is clear the game has definitely changed. As a leader in the online dating industry, understands and serves the American singles that make up over one-third of the U.S. population. After taking an in-depth look at the etiquette of singles based on our study of more than 5,000 single Americans, we have found that, while some traditional dating do’s and don’ts still exist, the “golden rules” aren’t what they used to be. Single Americans today are challenging gender and age stereotypes and adopting new dating.  From texting to friending dates on Facebook, we’ve got the hook-up on the fundamentals of dating.

  • Giving the cold shoulder: One out of four women between the ages of 21-34 will either be evasive about their availability or simply ignore their calls, emails, and texts to signal they are uninterested in another date. Women over 35, however, are slightly more inclined to politely explain they are not interested.
  • No more lady-in-waiting: Over half of women reach out to their date on their own instead of waiting for the guy to call after their date.
  • You text-machine! About a third of both men and women will text a date to communicate after a successful first date. Of those, almost 60% are between the ages of 21-34.
  • By the (Face)Book: Younger singles between the ages of 21-35 think it’s perfectly acceptable to add a date as a Facebook friend after 2-3 dates (26%). One out of six young ones think its okay to friend your new date before your first date ever occurs (Whether you are friending them to scrutinize pictures of them with their exes is still undetermined).
  • Kiss and make-out: Over half of men said they found making-out an appropriate sexual activity on a first date, compared to only one out of four women. On the same note, over 45% of people ages 21-44 consider making out A-OK on the first date.
  • Ready, steady: Around 25% of women say they would like to wait for an exclusive relationship before having sex with a new partner. And men are on the same page- 32% said they would wait until the other person is ready.

Here are some graphs showing the results in living color:

Click to enlarge.


Click to enlarge.


Click to enlarge.

So there you have it, our findings on the new rules of dating. Let us know in the comments below if you have a new rule of dating, something that goes against the status quo.

Additional results and tips for the new rules of dating are available at
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  1. Posted July 3, 2011 at 5:07 pm | Permalink | Reply

    I found this interesting. It is easy to make new friends on social sites and get to know the other a bit, before meeting him/her.

  2. Posted July 7, 2011 at 3:11 pm | Permalink | Reply

    I feel that not enough people are completely themselves and do what they WANT to do. People think WAY too much: “Will he think I’m desperate if I request him on Facbeook so early, Will he think I’m desperate if *I* ask *him* out? Is he going to lose respect for me if I make out with him on the first date?” It’s exhausting. I thinks it’s best to do what you WANT to do and what feel’s right to YOU. And if the other person accepts you for who you are, the decisions you make, and the actions you take, then it’s a match! Why change who you are?

    • Posted August 20, 2011 at 6:26 pm | Permalink | Reply

      Good point. People is thinking a lot for acting and taking early decisions based on stupid social prejudices.

  3. Posted February 14, 2012 at 2:21 am | Permalink | Reply

    31% known within 15 minutes?!

    How many dates out there, every night, are going on FFFAAARRR longer than they should? 😛


    • Posted August 20, 2012 at 2:17 pm | Permalink | Reply

      The other question is still the same it has been since dating began – if you discover after 15 minutes that the date isn’t going to work, how can you gracefully get out of there?

6 Trackbacks

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  3. By liebepur on March 29, 2011 at 2:42 am

    Dating in den USA: Die Regeln ändern sich…

    In keinem Land der Erde gibt es so viele Bücher über Dating und Datingregeln. Ob sie nur im Bibelgürtel Gültigkeit haben oder ein generelles US-amerikanisches Phänomen sind, ist nicht sicher. Kritiker der Datingregeln behaupten ohnehin, dass diese Rege…

  4. […] actually did a formal study, polling 5,000 Americans, and have scoped out the fundamentals of modern-day dating, and the tricks that we ladies employ to score the guy of our dreams. Here’s what they discovered: […]

  5. […] to a survey by, more than half of all singles can tell within 15 MINUTES if a date isn’t going […]

  6. […] the web in search of interesting online dating tidbits and found’s article on the New Rules of Dating. I thought that I would write a post about the article as a whole but then, one of the statistics […]

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