Stay Up to Date: Introducing the Official Match.com Blog

Hi everyone. I’m Greg Blatt, the CEO of Match, and I’m excited to kick off Match’s new blog on all things dating and romance (and knowing my utter inability to restrain myself, probably on many things beyond those topics as well).

I’m single, and after trying Match a little over a year ago I knew this was a service that could really enrich people’s lives. On that basis, I picked up from NYC and moved to Dallas, TX to run the company (think Victor Kiam (Remington Shavers) – “I liked the shaver so much I bought the company” — and Cy Sperling (Hairclub for Men) – “I’m the president, and a client”). There is no way I could put in the effort and do the job well if I hadn’t used and believed in the service.

But it wasn’t just my initial experiences that told me how effective Match could be. Match has touched the lives of lots of people I know well. First and foremost, my brother recently got engaged to a gal he met on Match (a victim of the deadly Daily 5). My friend Lew from college met his wife on Match. My friend Esther is in love with someone she met on Match. My friend Eric has had a series of monogamous relationships with people he met on Match (Match is great, but it can’t cure commitment phobia). And that’s just a fraction of the people I know, and a tiny fraction of the people I meet, whose lives have been enriched by being a Match member.

But I got tired of telling my friends and reporters that Match and online dating were effective based on my own life experiences, so we commissioned an independent third party research company to conduct a series of surveys on dating and marriage behavior in the U.S. It confirmed what we instinctively knew. Online dating is changing the face of dating, romance and marriage in America, and Match.com is leading the way.

The research reveals that of all people getting married in the U.S., approximately 1 in 6 met on an online dating site. That’s third behind work/school and friends/family, and significantly ahead of bars/clubs/social events, which is where most single people tend to focus their energy. Here are the full results of how people have met their spouses over the last three years:

1) Through Work/School 36%
2) Through Friend/Family Member 26%
3) Via Online Dating Site 17%
4) Through Bars/Clubs/Other Social Events 11%
5) Other 7%
6) Through Church/Place of Worship 4%

Additionally, 1 in 5 single people have dated someone they met on an online dating site and 1 in 5 new relationships now begin on an online dating site.

It’s amazing that something that didn’t exist 15 years ago now plays such a prominent role in the romantic landscape of America. And the survey underscores my philosophy of online dating. It is not THE way to meet someone great. It is A way to meet someone great. Don’t just rely on online dating. If your friend knows someone great for you, meet them. If you want to go out to a club with some friends and see if you meet someone great, do it. It’s just that online dating is so easy and cheap (about 5 bucks a week), and helps so many people change their lives, that you ought to do it IN ADDITION to the other things that you do. The way I see it, there are lots of ways to meet someone great, but online dating is the only way to meet someone great in your bathrobe on a Saturday morning without running the risk of having to explain yourself to the cops.

The survey also confirmed what we instinctively and anecdotally knew: Match.com is the unequivocal leader in the space. Match.com has led to more dates, more relationships and more marriages than any other site. Approximately twice as many as the next closest site over the last few years. There are so many reasons for Match’s leadership in the category that it requires its own post, so I’ll fill you in on why Match is the best in my next installment.

Keep checking us out. The Match team and I will be filling you in on interesting developments and perspectives on dating (online and off) and all other things romantic.

17 Comments

  1. Andy C.
    Posted May 17, 2010 at 4:53 pm | Permalink | Reply

    Wow. 1 in 6 married couples met on an online dating site! That’s an amazing statistic. I only expect it to increase as more and more people become comfortable with online dating.

  2. Vic P.
    Posted May 18, 2010 at 11:39 am | Permalink | Reply

    1 in 6 married couples translates to 16%. That is a very low number compared with Internet penetration in the USA which is well over 70%.

    The 16% number is sure to increase over time, since the “younger” crowd is more comfortable dating online, and since online dating is becoming more ubiquitous with the advent of smartphones and other high-speed mobile devices.

  3. Joslyn
    Posted May 18, 2010 at 5:18 pm | Permalink | Reply

    Greg,
    I had heard so many success stories, that I joined in April. I am hoping to find someone great. I have know two people that have gotten married from meeting on Match, and another friend met his girlfriend on Match. I’m hopefully optimistic.

    Thanks for looking out for us single people!

  4. Posted May 19, 2010 at 3:37 pm | Permalink | Reply

    I believe dating sites are also a great tool to meet friends only. Whenever you have an specific interest, search for that keyword and you will probably make a friend forever!

  5. Posted May 20, 2010 at 9:58 am | Permalink | Reply

    Hi Greg

    I have been in dating now for over 20 years and like you I met my stunning wife through my own dating company, some 15 years ago. I have always said online and offline dating is the best way to meet new friends and potential partners, it’s as logical as going to a recruitment site like Monster if you want to get interviews for a new job.

    My beef has aways been that people that try Internet dating are still no sure and only 20% on average spend money to meet a new partner. I am chairman of Dateline Platinum in the UK and we check out every member and give them total security by visiting everybody in their own home. 65% of members would recommend this to their friends. Reality of profiles is so important to the public and we give them 100% the answer. and this only costs £44 per month, not so differant to online dating.

    You are right Greg that meeting a new partner, can be done by all means at your disposal, and if you are open to meeting people, it will work. Dating sites are just a help, and in my opinion a good help, as evidence prooves.

  6. Posted May 24, 2010 at 10:04 am | Permalink | Reply

    I think that I was more surprised that online dating has been around for so long than I was about the number of people meeting online. I referenced your study in a recent post. My audience is used to people meeting online, but they were quite interested in the number of couples who actually marry after meeting online.

    By a certain age, people are fairly set in their ways, and online dating does provide the biggest opportunity to reach beyond their normal circle of acquaintances to meet someone that they wouldn’t have met otherwise.

  7. Posted September 12, 2010 at 8:18 pm | Permalink | Reply

    your site design is great is it available for download ?

  8. Daoud
    Posted October 9, 2010 at 12:11 pm | Permalink | Reply

    I would like to get marriage from match friends .

  9. CT
    Posted November 23, 2010 at 7:47 am | Permalink | Reply

    I was happy to find someone on Match.com. We are getting married on April 29th! Come to find out, it will be on the same day as Prince William and Kate. I too have found my prince! Thank you Match.com!

  10. debbie barrett-welch
    Posted February 4, 2011 at 6:22 am | Permalink | Reply

    i just wanted to say a hhuge THANK YOU to match.com!!!! i am getting married to the most wonderful man today after meeting him on match.com. we lived only 40 minutes away from each other, but may have never met otherwise! we are expecting in july, as well! i am so happy and blessed! THANK YOU!

  11. Posted June 25, 2011 at 11:10 pm | Permalink | Reply

    I was on match.com six years ago. I went on a few dates but there wasn’t any chemistry. Then (after I’d been on the site about 3 months) I met someone special on match, and despite my initial hesitation for online dating, it actually worked. We are one of your success stories. We got engaged a year and a half after meeting and got married the following year. We will be married 3 years next month. Thank you! ❤

  12. Posted June 25, 2011 at 11:14 pm | Permalink | Reply

    I was on match.com six years ago. I went on a few dates but there wasn’t any chemistry. Then (after I’d been on the site about 3 months) I met someone special on match, and despite my initial hesitation for online dating, it actually worked. We are one of your success stories. We got engaged a year and a half after meeting and got married the following year. My husband and I will be married 3 years next month. Thank you! ❤

  13. JAB
    Posted July 18, 2011 at 11:55 pm | Permalink | Reply

    I got engaged last week, and we met through match.com in January 2010. Thank you!!!

  14. Katie Wallace
    Posted December 8, 2011 at 4:03 pm | Permalink | Reply

    Sadly we’re gutted… met on Match.com, moved in together – then got stung on the auto renewal ‘trick’ as we had happily moved on in life and didnt remember the small print from a year ago… yes we get that its in the T&Cs its just sad that our relationship with match had to end this way… we’re applealing to Match.com for a refund… and if we get one we’ll be back on here to celebrate and say lovely things about the firm… if not its two of match.com’s potentially most avid brand advocates lost for good.. so the question is folks does Match.com have a heart?

    • Posted December 12, 2011 at 10:38 am | Permalink | Reply

      Katie, sorry to hear about this. Have you contacted customer service yet?

  15. Posted February 9, 2012 at 11:44 pm | Permalink | Reply

    You’re doing a great job, Greg!

  16. Posted December 19, 2012 at 3:49 am | Permalink | Reply

    I do agree with all of the ideas you have introduced
    in your post. They’re very convincing and can certainly work. Nonetheless, the posts are very brief for beginners. May you please extend them a little from next time? Thank you for the post.

18 Trackbacks

  1. By liebepur on May 20, 2010 at 10:07 am

    Match.com hat (wieder) ein Blog…

    Match.com hat (wieder einmal) ein Blog. Vorläufig wirkt der einzige Beitrag mit den Statistiken zum US-amerikanischen kennenlernen (17 Prozent Online-Dating) noch etwas verlassen – aber was nicht ist, kann ja noch wer…

  2. […] People skills seem to be less important now than before social media because so much interaction is done online.  Business can be done through Skype, why bother calling friends when everything you want to know is on their profile and updates, and now even 1 in 5 new relationships begin on ONLINE dating sites according to Match.com‘s new research. […]

  3. […] from Chadwick Martin Bailey. See below the Match.com blog [1] and the data [2].[1] http://blog.match.com/2010/05/17…[2] http://cp.match.com/cppp/media/C…Insert a dynamic date […]

  4. […] and conducted by a third-party. The information was initially published in a post by Match.com CEO: http://blog.match.com/2010/05/17…PDF link to the studies results lacks information about how the survey was done and how respondents […]

  5. […] 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ 6. Tony Cooper, “One in Five U.S. Divorces Fueled by Facebook, Social Media, Recent survey by […]

  6. […] 1. Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html 2. Babson Olin School of Business Advertisement, Fast Company April 2011, page 121. 40% of companies at top of fortune 500 rankings were no longer there in 2010 3. Source: Huffington Post 4. Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html 5. Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html; 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ […]

  7. […] the stigma when they first signed up for a friendster account. Research out there now says that 1 in 5 people meet online and in that same study it states that 1 in 6 marriages start because of an online dating sight. The […]

  8. […] on Mashable, one in five couples now meet through online dating. Match.com has now commissioned a study looking at data from 16 years of matchmaking in a bid to be even more successful in matching up […]

  9. […] that got over the stigma when they signed up for Friendster back in the day. Research states that 1 in 5 couples meet online and that 1 in 6 marriages begin because of an online dating site. Although the research was […]

  10. By How Tech Trends Today Affect Romancing Tomorrow on February 12, 2012 at 12:02 am

    […] met online. By 2010, about one in five new committed relationships started online, according to a study commissioned by Match and unpublished data cited in the Feb. 2 report. With hundreds of thousands of members each, […]

  11. […] met online. By 2010, about one in five new committed relationships started online, according to a study commissioned by Match and unpublisheddata cited in the Feb. 2 […]

  12. […] what if your relationship begins online? After all, “1 in 5 relationships now begin online!” and this little statistic rears its ugly head each time a friend of mine falls in love with […]

  13. […] Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html; 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ […]

  14. […] Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html; 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ […]

  15. […] Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html; 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ […]

  16. […] dating is very prevalent. According to research by Match.com 1 out of every 5 relationships start online! Check out Laurie’s services on eflirtexpert.com . If you hate […]

  17. […] live in a world where online dating is becoming increasingly mainstream (Match.com recently funded a study that showed 1 in 5 relationships now start online) but somehow, finding friends online is still […]

  18. […] Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html; 1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/ […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: